A Full-Fledged Outdoor Campaign Strategically Executed by Road Mark Media
Published by Road Mark Media
In a bold move to strengthen its market presence and elevate brand awareness, AlMashawi AlHalabya Restaurants a prominent name in authentic Syrian cuisine has launched an extensive and high-impact outdoor advertising campaign covering the cities of Sharjah and Dubai.
The campaign, which went live on June 1, 2025, is currently ongoing and has successfully positioned the restaurant as a dominant force in the casual dining landscape across the UAE.
This comprehensive campaign was conceptualized, planned, executed, and managed entirely by Road Mark Media, with strategic design and media coordination to maximize visibility and audience engagement in key urban and high-traffic areas.
Campaign Objectives and Messaging
The campaign aims to spotlight AlMashawi AlHalabya’s signature grilled dishes and position the restaurant as the go-to destination for high-quality, traditional Arabic meals. The visual direction focuses on appetizing food photography, cultural authenticity, and a luxurious presentation—elements that resonate strongly with both Emirati nationals and the wider multicultural population of the UAE.
The messaging is consistent, bold, and reflective of the brand’s values: excellence in taste, rich heritage, and uncompromising quality.
Strategic Outdoor Coverage Across Two Emirates
The campaign covers a wide array of strategically selected locations across Sharjah and Dubai. The assets include hoardings, unipoles, LED screens, bridges, and city circuits, each chosen for its visibility and audience relevance.
Major Outdoor Placements Include:
Dubai
- Hoarding on Al Khail Street
Sharjah
- Hoardings on:
- Al Ittihad Road
- Al Wahda Street
- Unipoles at:
- Buhaira Corniche
- Al Ittihad Road
- Mohammed Bin Zayed Road (MBZ)
- Bridge Banners on:
- Wasit Street
- Al Nahda
- Industrial Area
- LED Screens:
- Across key points in Sharjah
- Across key points in Sharjah
- Circuit Distribution in:
Ittihad Street, Al Taawun Corniche, By Sahara Mall, Jamal Abdulnaser Street, King Abdul Aziz Street, Soq Al Jubail Area, Al Fisht, Qasimi University Road, Al Rahmaniya, Helwan, Zahia Area, Al Fallaj, Al Shaab Village, Maleha Road, Al Quoz, Sheikh Khalifa Street, Al Shargan, Al Sharq Area, Al Seyooh, Al Nouf, Ajman Ring Road, Sharjah Ring Road, Corniche Al Beheira, Al Taawoun Exit, Al Intefada Street, Al Khan, and Al Qasba.
The expansive reach of this campaign ensures that the AlMashawi AlHalabya brand is top-of-mind for thousands of daily commuters and families throughout both emirates.
Creative Direction by Effective Branding & Digital Agency
The visual identity of the campaign was led by Effective Branding & Digital Agency. The creative direction centered on conveying the rich textures, vibrant colors, and premium quality of AlMashawi’s offerings. Each visual was designed to evoke desire and cultural pride, maintaining a clean, modern, and upscale aesthetic consistent with international advertising benchmarks.
A Strategic Collaboration with Noon Food
A major milestone in this campaign is AlMashawi AlHalabya’s first-ever collaboration with Noon Food, one of the region’s leading online food delivery platforms. As the exclusive digital partner, Noon Food hosted all campaign-related offers, creating a seamless bridge between outdoor awareness and direct consumer action.
Exclusive Noon Food Campaign Offers Included:
- Buy One Get One Free on selected items
- Special Combo Deals
- Discounts of up to 50% on popular dishes
This collaboration allowed AlMashawi AlHalabya to amplify its reach through Noon Food’s expansive delivery infrastructure, attracting a broader customer base and enhancing the overall campaign ROI through integrated offline-to-online conversion.
Project Credits
- Client: AlMashawi AlHalabya Restaurants
- Campaign Planning, Management & Media Execution: Road Mark Media
- Exclusive Platform Partner: Noon Food
- Outdoor Media Assets: Al-Serh Media
- Creative & Design Execution: Effective Branding & Digital Agency
This campaign marks a significant leap forward for AlMashawi AlHalabya Restaurants successfully blending traditional Arabic culinary excellence with a modern, large scale advertising strategy.
With Road Mark Media’s comprehensive campaign management, the brand has secured a powerful presence on the streets of Sharjah and Dubai, reinforcing its identity and drawing in new audiences through compelling visuals, strategic placements, and seamless digital integration.
Stay connected as we publish location-specific highlights and performance updates in the coming weeks.
