A Sweet Statement Across Sharjah: AlHalabya Sweets Lights Up the City with Road Mark Media
Published by Road Mark Media | www.roadmarkmedia.com
Sharjah’s streets are currently adorned with a campaign as rich and refined as its subject: AlHalabya Sweets, the renowned name in authentic Syrian desserts. Launched just in time for Eid Al-Adha 2025, this campaign is more than just an advertisement—it’s a celebration of culture, craftsmanship, and culinary artistry.
Campaign Overview
Running since May 22, 2025, and still ongoing, the outdoor campaign was fully planned, created, managed, and controlled by Road Mark Media for AlHalabya Sweets. The campaign puts a spotlight on the crown jewel of the brand’s offerings: premium Arabic sweets, deeply rooted in both the Syrian culinary tradition and the broader Arabic cultural identity.
Every visual in this campaign is meticulously crafted to honor the artistry behind these desserts—each piece a product of heritage, skill, and love. The photography focuses on luxurious, high-definition imagery, evoking the warm, indulgent feeling that only true Arabic sweets can provide.
A Successful Collaboration with Noon Food
This campaign also marks a significant milestone for AlHalabya Sweets and Road Mark Media, as it was executed in collaboration with Noon Food one of the region’s largest and most trusted online food delivery platforms. Noon Food served as the exclusive partner for all promotional offers featured in the campaign, making this the first-ever collaboration between AlHalabya Sweets and a major tech-driven food platform.
Strategic Placement for Maximum Impact
To ensure widespread visibility across Sharjah, the campaign spans several high-traffic and culturally significant locations. All outdoor media assets were provided by Al-Serh Media, a leading name in outdoor advertising space management. The selected assets include:
- Hoarding on Ittihad Road, Sharjah – UAE
- Bridge Banner on Wasit Street, Sharjah – UAE
- Unipole in Al Majaz 3, Sharjah – UAE
- Unipole in Al Ittihad Street, Sharjah – UAE
- Circuits across Al Fisht, Al Khan, Al Taawun, Al Qasba, and MBZ Street
- Led Screens all over Sharjah- UAE
These assets were strategically chosen for their high visibility and relevance, ensuring that the campaign would resonate deeply with residents and visitors alike.
Design Excellence by Effective Agency
The visual identity and campaign design were brought to life by Effective Branding & Digital Agency. With their signature touch, the creatives blend elegance and authenticity, capturing the essence of AlHalabya Sweets while giving it a fresh, sophisticated presence. From color tones to typography, each element of the design reflects the richness of Arabic tradition and the brand’s unwavering commitment to quality.
Credits
This campaign is a collaborative triumph:
- Client: AlHalabya Sweets
- Campaign Strategy, Execution & Media Management: Road Mark Media
- Outdoor Media Owner: Al-Serh Media
- Campaign Design & Creative Direction: Effective Branding & Digital Agency
At Road Mark Media, we take pride in building campaigns that don’t just fill spaces—but tell stories. Stories that reflect tradition, connect with audiences emotionally, and bring brands to life. The AlHalabya Sweets campaign is a perfect embodiment of this philosophy, and a benchmark for what cultural storytelling in outdoor media should look like.
Stay tuned as we continue to highlight each asset and the story behind its placement in the coming weeks.
